Belfast salon neighbourhood promo kit: 8 areas

Who it’s for

Belfast salons, barbers, nail techs and beauty rooms that want more clients from within a 15-minute walk. You’d rather spend £100 on something local than another boosted post.

What’s inside

• 8 area pages. Lisburn Road, Ormeau Road, Cathedral Quarter, Stranmillis, Ballyhackamore/East, Andersonstown/West, North Belfast/Antrim Road and Botanic: who’s around, when they book, what to offer.
• Partner ideas. Cafés, gyms, florists, bridal shops, schools and workplaces nearby to swap flyers or offers with.
• Flyer template. A5 flyer in Word with your offer, map line and booking link.
• Voucher template. Gift and referral vouchers with a code and expiry box.
• Referral scheme. Bring-a-friend rules that don’t cost you a fortune.
• Workplace offer. Lunchtime and after-work deals for nearby offices, hospitals and the universities.
• 6-week calendar. What to do each week, with a tracking sheet for bookings from each idea.
• Tracking sheet. Which idea brought in which clients, and what it cost.

How you use it

1. Read your area page (or the closest one).
2. Pick two partner ideas and one offer.
3. Edit the flyer and voucher templates.
4. Follow the 6-week calendar.
5. Track where each new client came from.

What it won’t do

• It isn’t market research. Area notes are practical pointers, not statistics.
• It doesn’t print or deliver flyers.
• It won’t guarantee bookings.
• It isn’t legal advice on promotions; keep offer terms clear and fair (Consumerline can advise).